Articles

When Will Big Brand In-Store Promos Move In-Venue?

Just read the following Ad Age article about the big in-store promo/partnership between Pepsi and A-B InBev (Bud). It got me wondering when we’d start seeing these types of promos in-venue. Big Brands say they are looking for ways to enhance the fan experience while creating more omni-channel promotions. Why isn’t this happening? Perhaps it’s…

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College Football Soon More Popular Than MLB?

A recent article in Advertising Age reports that many expect College football to soon exceed MLB in fan popularity, driven by the it’s-about-time college football playoff system starting with the 2014 season. Long known for its rabid fan base, pageantry, tradition, and alumni loyalty, College football continues to outpace MLB in the number of “avid”…

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The Cashless Customer Experience

Disney is launching an RFID based customer wristband identifier called MyMagic+. The application of this technology allows customers to easily access the park, pay for items, receive reminders, and if desired, allow Disney characters to engage with you on a personal, intimate level. This Computerworld article provides more clarity on the execution. Of interest to IMS is…

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STADIS© Data from The 2012 MiLB Championship Game

IMS is pleased to share selective food, beverage, and retail merchandise data from the 2012 MiLB AAA Championship Game hosted by the Durham Bulls. All data was generated by The STADIS© Data Integration and Advanced Promotions Platform and was accessible in real time via the STADIS© web portal…

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Do You Pinterest?

Pinterest, the massively successful social site focused on sharing one’s interests through visual mediums, has finally announced the availability of business accounts. While similar to personal accounts, set-up is easier and new Terms of Service now authorize commercial use. Pinterest allows Brands to engage and share with customers through visual “scrap-boards” and storytelling. Retailers…

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What “Jobs” Are You Asking Your Point of Sale System to Do?

I just read through the Strategyn September newsletter, and it reminded me of the “jobs to be done” approach to innovation espoused by Strategyn, as well as Clayton Christensen. It got me thinking about, “what is the job you are asking of your point of sale system?” Most merchants today would say that a…

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Who’s Driving the Big Data Bus?

During a recent Twitter #cxo chat, interesting discussion came up about “ownership” of big data. Most talked about having goals and objectives lead big data implementations. If this were the case, business groups would be leading the way. But in many orgs, big data implementations and utilization is being spearheaded by IT groups. Is there…

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Case Study: IMS Systems Implementation on the NFL’s Biggest Stage

IMS, working with a longtime customer, implemented an integrated multi-system retail solution for the NFL’s “Big Three” events that ran from Saturday January 24, 2015 through Monday February 2, 2015. “One size fits all” systems no longer work for today’s unique Venue and Retail POS requirements. IMS, recommending a “best of breed” approach, utilized…

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Announcements

The Corpus Christi Hooks announce a multi-year partnership with the STADIS© Integration and Engagement Platform for customer-centric bundling, engagement and data analytics implementation.
The Corpus Christi Hooks announce a multi-year partnership with IMS for the retail merchandise planning, implementation and support of Retail Pro and Flex Query.
ARAMARK at The Museum of Pop Culture announces a multi-year partnership with the STADIS© Integration and Engagement Platform for customer-centric bundling, engagement and data analytics implementation.
Rank + Rally at Ford Field announces a multi-year partnership with IMS for retail merchandise planning, implementation and support of Retail Pro, eMobile POS, Flex Query and Foundry Logic.
Baltimore Center Stage announces a multi-year partnership with IMS for food & beverage planning, implementation and support of eMobile POS.
The Pepsi Center extended their partnership with the STADIS© Integration and Engagement Platform for customer-centric bundling, engagement and data analytics implementation.
The Kimball Shop & Boutique announce a partnership with IMS for the retail merchandise planning, implementation and support of Retail Pro.

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