As customers/fans gain more control and power through personal technologies, they will demand that they, not your product, become your focus. The days of depending on your product, or for sports, their on-field product, to carry the day and maintain long-term customer loyalty and spending are long gone. Ask any customer/fan and they’ll tell you…
See out thoughts on the Rafi Mohammed’s HBR blogpost on MLB Dynamic Pricing. Scroll down to see our comments. Agree or disagree? Let us know your…
Take a moment and view the excellent blog post by our very own Steve Massi featured on the IBM Big Data Hub. Steve takes an in-depth look at Enterprise Wide Integration and why it’s an essential component of any Big Data initiative…
What can sports learn from one of the largest retailers in the country? We believe the current J.C. Penney challenges can be quite instructive. Let’s start with initiating a major change in go-to-market strategy. We’re not talking about a shift here, but a major abandonment of their current strategy. First was a change in…
Another great week during IBMbigdata’s #cxo chat. This week’s topic brought up discussion around utilizing the customer’s digital footprint to enhance the customer’s experience. Much discussion centered around integrating data and using all data sources to develop a complete view of the customer. As expected, discussion moved to the customer’s offline experience and how to…
Just read the following Ad Age article about the big in-store promo/partnership between Pepsi and A-B InBev (Bud). It got me wondering when we’d start seeing these types of promos in-venue. Big Brands say they are looking for ways to enhance the fan experience while creating more omni-channel promotions. Why isn’t this happening? Perhaps it’s…