IMS is pleased to share our point of view on a number of topics we feel are of value to our customers and prospective customers. IMS will use these Briefs to dig into a number of topics, sharing our insight on how these topics will impact your business. We will also share our point of…
Just read the following Ad Age article about the big in-store promo/partnership between Pepsi and A-B InBev (Bud). It got me wondering when we’d start seeing these types of promos in-venue. Big Brands say they are looking for ways to enhance the fan experience while creating more omni-channel promotions. Why isn’t this happening? Perhaps it’s…
A recent article in Advertising Age reports that many expect College football to soon exceed MLB in fan popularity, driven by the it’s-about-time college football playoff system starting with the 2014 season. Long known for its rabid fan base, pageantry, tradition, and alumni loyalty, College football continues to outpace MLB in the number of “avid”…
Disney is launching an RFID based customer wristband identifier called MyMagic+. The application of this technology allows customers to easily access the park, pay for items, receive reminders, and if desired, allow Disney characters to engage with you on a personal, intimate level. This Computerworld article provides more clarity on the execution. Of interest to IMS is…
IMS is pleased to share selective food, beverage, and retail merchandise data from the 2012 MiLB AAA Championship Game hosted by the Durham Bulls. All data was generated by The STADIS© Data Integration and Advanced Promotions Platform and was accessible in real time via the STADIS© web portal…
Pinterest, the massively successful social site focused on sharing one’s interests through visual mediums, has finally announced the availability of business accounts. While similar to personal accounts, set-up is easier and new Terms of Service now authorize commercial use. Pinterest allows Brands to engage and share with customers through visual “scrap-boards” and storytelling. Retailers…