The Promise of Big Data, The Guarantee of ROI
From the moment IMS developed STADIS© in 2004 for the Philadelphia Phillies – the first in Sports, Leisure and Entertainment (SLE) – we saw the future of data intelligence for SLE. For IMS, Big Data refers to the complexity of gathering and analyzing data as well as the size and volume of data. For SLE, IMS believes the time is now to democratize data and engage with fans, sponsors and concessionaires in more personal, meaningful and relevant ways.
STADIS© separates itself from the competition through its ability to add value AND generate real-time fan-specific, item-level transaction data. By making this data accessible and usable for those who need it, STADIS© helps give you the “unfair advantage.”