Marketing Strategy & Services

Experience + Data = Marketing Success

IMS’ Marketing Strategy & Services team seeks to help our customers maximize engagement and enhance their customers’ experience. Tapping into years of experience, as well as proprietary tools, resources and insights, IMS helps customers utilize their own data to develop more effective and accountable marketing programs. Our portfolio of services ranges from one time planning to complete outsourcing of your marketing activities. Services include:

  • Brand development
  • Formal customer research
  • Customer segmentation
  • Go-To-Market strategies
  • Channel strategies & planning
  • Experience development
  • Ticket sales planning
  • Promotional & activation planning
  • Complete marketing services

Proprietary Tools for Planned Success

IMS has developed a number of proprietary planning and implementation tools to assist customers in generating successful and rapid ROI. Our experience and market share dominance has enabled us to develop best-in-class benchmarking and go-to-market approaches geared towards simplifying implementation and maximizing incremental revenue. These tools include:

  • STADIS© Planning
    • Ticket/Sales efficiency gap analysis
    • Net revenue per fan per ticket type
    • Demand & Value analysis
    • Ticket type incremental ROI planning
    • Scenario planning
    • Fan analysis
    • Sales analysis
    • Sponsor development
  • Retail Planning
    • Inventory and Turn Analysis
    • Order and Transfer Analysis
    • Merchandising Optimization
    • Customer Analysis
    • Customer Segmentation