The Event and Venue space is changing, fast.
Digital, Mobile and Physical Point of Sale (POS) trends that were in place pre-COVID, have only accelerated as fans push for a more seamless in-venue and out-of-venue experience.
To meet the needs of this new “Borderless Customer Experience”, you need to have your systems deeply integrated to enable robust engagement capabilities and tactics, as well as real-time business intelligence capabilities to drive unique, cross-system insights that will empowering you to drive more profitable fan engagement and affinity.
