International Micro Systems, Inc. Blog

ATLANTA, GA, Jul 21 (MARKET WIRE) —

     The Pedowitz Group, the world’s largest and most experienced provider of marketing automation services that help marketers plan, attract and grow revenue, today announced a strategic partnership with International Micro Systems, Inc. (IMS), the inventor and industry’s largest and most experienced provider of Event Revenue Optimization and Value Added Ticketing systems.

     The combined partnership will offer innovative ticketing and marketing solutions for sports and entertainment clients, transforming the way that fans are engaged and communicated with. Additionally, it will revolutionize the packaging of sponsorship programs, allowing teams, stadiums, and arenas to offer more versatile packages and increase revenue while providing sponsors with a greater return on investment.

     Value Added Ticketing enhances the fan experience while giving venues the ability to increase revenue. It’s a convenient way for patrons to pay for admission, concessions, merchandise, parking, and tickets for future games — all with the same ticket.

     STADIS software from IMS integrates ticketing with concession, merchandise, and parking point of sale systems to enable cashless transactions. When purchasing a ticket, the venue/team/sponsor may bundle value or the buyer has the option to add additional value onto the ticket for use inside the facility. The patron can then redeem the ticket’s stored value by presenting it for parking, concessions, merchandise, or tickets to a future event. The barcode on the ticket is scanned by the point-of-sale system for redemption. Aside from the convenience to the ticket buyer, the venue benefits from selling the admission ticket and stored value, in advance, as a package in a single transaction.

     The SWEET software platform from The Pedowitz Group offers interactive SMS messaging, full social media integration with Facebook, Twitter and LinkedIn, and marketing automation. The platform will allow venues and teams to offer innovative in-event promotions that immediately add value to a ticket, increase fan engagement, drive more per cap revenue and boost sponsorship sales. Sponsors for the first time will be able to receive specific responses to their advertisements and quantify their investment in actual redemption, not just impressions.

     "We are very excited to partner with IMS," said Jeff Pedowitz, President and CEO of The Pedowitz Group. "The IMS STADIS platform allows us to expand our footprint in the sports and entertainment vertical. Our combined offering is unlike anything this industry has ever seen, and it will provide significant value for venues, teams, sponsors, and of course, the fan."

     "This is a very important partnership for us," said Jim Shrader, President and CEO of IMS. "For several years we have helped multiple venues and teams increase value through Event Revenue Optimization. Combined with marketing services, we can now offer sports and entertainment clients a true 360 degree approach to increasing revenue and fan engagement."

About The Pedowitz Group

     The Pedowitz Group is the leading provider of digital and database marketing for the sports and entertainment industry. Clients include The Cleveland Cavaliers, Palace Sports and Entertainment, TD Garden, The Boston Bruins, The Miami Heat and The Golden State Warriors. Sports and Entertainment clients call The Pedowitz Group to help them increase ticket sales, increase fan engagement, and increase sponsorship revenue. The Pedowitz Group enables clients to create and execute simple to sophisticated demand generation strategies and tactics that get results. Call us today for a discussion on how we can help you make a significant and measurable contribution to your company’s growth.

About IMS

     IMS is the leading provider of Event Revenue Optimization and Value Added Ticketing systems for the Sports and Entertainment industry. Leveraging a unique methodology that integrates most of the preferred industry solutions (ticketing, POS, concessionaires, etc.), IMS helps its customers increase its profit and per cap revenue while capturing valuable information about fan purchases and behavior. IMS provides a single interface that links multiple and different systems together into a cohesive platform. Clients include The Philadelphia Phillies, Atlanta Braves, Kansas City Royals, Philadelphia Flyers, Colorado Avalanche, Denver Nuggets, and Air Force Academy.

Press Contact:

Jeff Pedowitz  Contact 856.782.9859

Jim Shrader Contact 484-482-1600

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