As customers/fans gain more control and power through personal technologies, they will demand that they, not your product, become your focus. The days of depending on your product, or for sports, their on-field product, to carry the day and maintain long-term customer loyalty and spending are long gone. Ask any customer/fan and they’ll tell you [...]
See out thoughts on the Rafi Mohammed’s HBR blogpost on MLB Dynamic Pricing. Scroll down to see our comments. Agree or disagree? Let us know your thoughts!
Take a moment and view the excellent blog post by our very own Steve Massi featured on the IBM Big Data Hub. Steve takes an in-depth look at Enterprise Wide Integration and why it’s an essential component of any Big Data initiative.
What can sports learn from one of the largest retailers in the country? We believe the current J.C. Penney challenges can be quite instructive. Let’s start with initiating a major change in go-to-market strategy. We’re not talking about a shift here, but a major abandonment of their current strategy. First was a change in [...]
Another great week during IBMbigdata’s #cxo chat. This week’s topic brought up discussion around utilizing the customer’s digital footprint to enhance the customer’s experience. Much discussion centered around integrating data and using all data sources to develop a complete view of the customer. As expected, discussion moved to the customer’s offline experience and how to: [...]
IMS is pleased to share our point of view on a number of topics we feel are of value to our customers and prospective customers. IMS will use these Briefs to dig into a number of topics, sharing our insight on how these topics will impact your business. We will also share our point of [...]
Just read the following Ad Age article about the big in-store promo/partnership between Pepsi and A-B InBev (Bud). It got me wondering when we’d start seeing these types of promos in-venue. Big Brands say they are looking for ways to enhance the fan experience while creating more omni-channel promotions. Why isn’t this happening? Perhaps it’s [...]
A recent article in Advertising Age reports that many expect College football to soon exceed MLB in fan popularity, driven by the it’s-about-time college football playoff system starting with the 2014 season. Long known for its rabid fan base, pageantry, tradition, and alumni loyalty, College football continues to outpace MLB in the number of “avid” [...]
Disney is launching an RFID based customer wristband identifier called MyMagic+. The application of this technology allows customers to easily access the park, pay for items, receive reminders, and if desired, allow Disney characters to engage with you on a personal, intimate level. This Computerworld article provides more clarity on the execution. Of interest to IMS is [...]
IMS is pleased to share a number of “Knowledge Briefs” with our customers and potential customers. These Briefs offer concise descriptions, examples and definitions for a number of topics and areas that are relevant to IMS, its products and services. These Knowledge Briefs will provide common knowledge, information and a foundation for discussion, thinking [...]
IMS is pleased to share selective food, beverage, and retail merchandise data from the 2012 MiLB AAA Championship Game hosted by the Durham Bulls. All data was generated by The STADIS© Data Integration and Advanced Promotions Platform and was accessible in real time via the STADIS© web portal.
Pinterest, the massively successful social site focused on sharing one’s interests through visual mediums, has finally announced the availability of business accounts. While similar to personal accounts, set-up is easier and new Terms of Service now authorize commercial use. Pinterest allows Brands to engage and share with customers through visual “scrap-boards” and storytelling. Retailers [...]
I just read through the Strategyn September newsletter, and it reminded me of the “jobs to be done” approach to innovation espoused by Strategyn, as well as Clayton Christensen. It got me thinking about, “what is the job you are asking of your point of sale system?” Most merchants today would say that a [...]
During a recent Twitter #cxo chat, interesting discussion came up about “ownership” of big data. Most talked about having goals and objectives lead big data implementations. If this were the case, business groups would be leading the way. But in many orgs, big data implementations and utilization is being spearheaded by IT groups. Is there [...]
