The Cashless Customer Experience

Disney is launching an RFID based customer wristband identifier called MyMagic+. The application of this technology allows customers to easily access the park, pay for items, receive reminders, and if desired, allow Disney characters to engage with you on a personal, intimate level. This Computerworld article provides more clarity on the execution. Of interest to IMS is how Disney Parks & Resorts chairman Tom Staggs describes the opportunity as “transformational”.  Disney knows that if they offer an experience that:

  • Is more relevant
  • Offers a deeper sense of belonging
  • Provides more personal reward, surprise and acknowledgement

They will see customers spend more money today and over their lifetime relationship with Disney.

The foundation of delivering this more relevant, personal experience is grounded in customer specific data. The more customers feel that they can receive relevant and personal rewards and acknowledgement, the more engaged they become,  the more personal information they’ll share.

This is an example of an extremely integrated approach to customer relationship and experience management. IMS’s own STADIS© Advanced Promotions and Data Integration Platform provides a technology backbone allowing for the delivery of different value types,  information, and the tracking and capture of customer specific purchase data. While not a gate access system, STADIS© has integrations with numerous ticketing vendors such as TicketMaster,, Paciolan, Veritex, and Ticket Return, which as a solution, provides gate access, value access and redemption, and data tracking and delivery through any one or multiple customer scanable identifiers (e.g., barcode, RFID, smartcard, mobile device, etc).

What are your plans for  providing a transformational experience through deeper and more relevant customer engagement? We’d love to know.

STADIS© Data from The 2012 MiLB Championship Game

IMS is pleased to share selective food, beverage, and retail merchandise data from the 2012 MiLB AAA Championship Game hosted by the Durham Bulls. All data was generated by The STADIS© Data Integration and Advanced Promotions Platform and was accessible in real time via the STADIS© web portal.

Do You Pinterest?

Pinterest, the massively successful social site focused on sharing one’s interests through visual mediums, has finally announced the availability of business accounts. While similar to personal accounts, set-up is easier and new Terms of Service now authorize commercial use.

Pinterest allows Brands to engage and share with customers through visual “scrap-boards” and  storytelling. Retailers have been early adopters in their use of Pinterest as a successful referral source and engagement medium. IMS encourages all of our retail customers to explore the opportunities that Pinterest provides for distinguishing your Brand in the marketplace, and determining if this social site can help you meet your objectives.