A recent article in Advertising Age reports that many expect College football to soon exceed MLB in fan popularity, driven by the it’s-about-time college football playoff system starting with the 2014 season. Long known for its rabid fan base, pageantry, tradition, and alumni loyalty, College football continues to outpace MLB in the number of “avid”…
Disney is launching an RFID based customer wristband identifier called MyMagic+. The application of this technology allows customers to easily access the park, pay for items, receive reminders, and if desired, allow Disney characters to engage with you on a personal, intimate level. This Computerworld article provides more clarity on the execution. Of interest to IMS is…
IMS is pleased to share selective food, beverage, and retail merchandise data from the 2012 MiLB AAA Championship Game hosted by the Durham Bulls. All data was generated by The STADIS© Data Integration and Advanced Promotions Platform and was accessible in real time via the STADIS© web portal…
Pinterest, the massively successful social site focused on sharing one’s interests through visual mediums, has finally announced the availability of business accounts. While similar to personal accounts, set-up is easier and new Terms of Service now authorize commercial use. Pinterest allows Brands to engage and share with customers through visual “scrap-boards” and storytelling. Retailers…
I just read through the Strategyn September newsletter, and it reminded me of the “jobs to be done” approach to innovation espoused by Strategyn, as well as Clayton Christensen. It got me thinking about, “what is the job you are asking of your point of sale system?” Most merchants today would say that a…
During a recent Twitter #cxo chat, interesting discussion came up about “ownership” of big data. Most talked about having goals and objectives lead big data implementations. If this were the case, business groups would be leading the way. But in many orgs, big data implementations and utilization is being spearheaded by IT groups. Is there…