As Dynamic Pricing becomes a staple ticket pricing strategy in the sports industry, a primary justification is built on the success in the airline industry. While both have one thing in common, time-based supply and demand for seating, I’m sure most fans would say that their in-flight and in-venue experiences are not and should not…
After reading the extensive Bloomberg Business Week article on Sears failing strategy, At Sears, Eddie Lampert’s Warring Divisions Model Adds to the Troubles , even though it focuses on heavy data use, one simple thought comes to mind, “Where’s the customer in this strategy?” Separate P&Ls, zero collaboration, no focus nor understanding of the customer…
After just returning from the #ALSD2013 annual conference, I wanted to provide our point-of-view on one of the trends discussed, that being how Service is the Customer Experience. While we may be getting granular, we think that this definition is holding back the sports industry from really engaging with the customer on a personal, more…
Just a quick thought on today’s comments by NFL commissioner Roger Goodell as reported by Gregg Rosenthal on NFL.com . Rosenthal highlights Goodell’s comments as follows: The focus at the NFL Spring Meeting was clear: It was on the stadiums. We knew Super Bowl L and LI were awarded to San Francisco and Houston, respectively, in large part…
Just a quick thought on today’s comments by NFL commissioner Roger Goodell as reported by Gregg Rosenthal on NFL.com . Rosenthal highlights Goodell’s comments as follows: The focus at the NFL Spring Meeting was clear: It was on the stadiums. We knew Super Bowl L and LI were awarded to San Francisco and Houston, respectively, in large part…
As customers/fans gain more control and power through personal technologies, they will demand that they, not your product, become your focus. The days of depending on your product, or for sports, their on-field product, to carry the day and maintain long-term customer loyalty and spending are long gone. Ask any customer/fan and they’ll tell you…