Where Are My Actionable Customer Insights?
IMS’s STADIS© sets the standard for in-venue customer engagement and cross-system incremental revenue generation. Having invented the category back in 2004, IMS-STADIS© has many years and millions of tickets worth of data showing where and how incremental revenue is generated, along with unique customer insights for better decision making.
The following is some sample analysis from one of our customers. Current integrated systems for this customer include Tickets.com, Micros, Retail Pro. STADIS© has integrations to many other systems, and its robust API allows for numerous more.
Over the lifetime of this customer, they generated over $3.8 Million in minimum net measurable incremental revenue as shown in Blue below. While there are other streams of incremental revenue, just this portion has generated over a 36 to 1 ROI.
For the 2014 Year, this customer had over 16,000 customer accounts and 160,000+ tickets with STADIS© Value (Stored and/or Promotional Value). Over 71% of customers had total annual receipts ranging from $0.01 to $100, which accounted for slightly more than 20% of in-venue F&B and Merchandise sales associated with all STADIS© customers.
For this same year, we looked at cumulative customers and their share of associated F&B, Merch sales. Guess what? The Pareto Principle is alive and well. We found that less than 2,900, or 18% of STADIS© customers accounted for 79% of STADIS© customer F&B, Merch sales. And these 18% of customers had annual receipt totals of $100.01 or higher.
Taking a deeper look at customer segmentation, we find that the top 101 customers (0.6% of all STADIS© customers) account for 25% of sales, and that the top 556 customers (3.4% of all STADIS© customers) account for 50% of sales.
STADIS© provides the ability to do a dive deep and rank all tickets associated with any customer. In this example, we’ve hidden the customer account number for privacy purposes and ranked all 1959 tickets associated with this customer over the course of the season. We can now see the number 1 ticket by F&B-Retail sales, all the way down to those that had some type of promotional value, but did not redeem any.
Ultimately, STADIS© provides the visibility into what each ticket/customer has purchased, all the way down to the item level. Customer sensitive areas have been blocked out for confidentiality.
THE BEAUTY OF STADIS© IS ITS ABILITY TO DRIVE RELEVANT CROSS-SYSTEM IN-VENUE ENGAGEMENT AT POINT-OF-SALE, DRIVE IMMEDIATE INCREMENTAL REVENUE, AND CAPTURE MEANINGFUL DATA THAT WILL CHANGE YOUR RELATIONSHIPS WITH YOUR CUSTOMERS.
CALL IMS AT 1-800-882-0627 TO FIND OUT ABOUT OUR NEW SUBSCRIPTION BASED PRICING AND HOW STADIS© CAN HELP YOU.